Courtesy of Window & Door magazine.
The Millennial generation is increasing the demand for customized door glass.
That’s the finding in the latest issue of Window & Door magazine. While baby boomers and Millennials tend to be polar opposites in many things involving values and finances, they tend to want the same brand experience in the door glass category. According to the magazines, dealers are reporting that both generations are spending more on three critical trends: customization, contemporary design, and a compromise between privacy and light.
The trend is pushing dealers to offer more options than they did in the past. While baby boomers may have had three options to choose from in door glass, they now are providing up to 30 options. The demand is transforming the dealer into a designer as buyers from both generations want one-of-a-kind glass treatments for their personalized entryways.
“They feel like they have something the neighbor down the street won’t have. That’s what makes it fun for buyers,” said Kay Johnson, a showroom manager of BMC/Stock Supply in Salt Lake City.
What kind of style are both generations interested in? The magazine says simplicity is king: Clean, straight lines, an open design, and less emphasis on embellishments, textures or heavy materials.
Finally, Millennials want privacy but with light. Previous generations defined privacy as thick and heavy doors with few windows. Millennials want natural light so they are opting for treated glass that lets in light but is also more secure and obscure.
Read the entire article here.
