Semoglas on an innovative course:

The launch of the digital transformation

Published on 06 September 2021

More than nine million square meters of safety and performance insulated glass leave Semcoglas’s 19 locations each year. This makes the corporate group headquartered in Westerstede one of Germany’s leading flat glass finishers. With the investment in the Euroglas float plant in Magdeburg/Osterweddingen, the constant supply of high-quality flat glass is ensured. In 2020, despite pandemic-related restrictions, sales of EUR 260 million were recorded. For 2021, Semcoglas is planning a sales increase of more than 4% and growth of 7% in insulated glass production. In addition to Germany, the Benelux countries are an important target market.

However, outstanding results don’t come from size alone. Technology leadership, absolute customer orientation, and the ability to react to new trends and changes in the market at any time are the most important drivers of economic success. One of Semcoglas’s biggest challenges currently is the comprehensive digitalization of all locations and areas of the company. This is the only way that performance and efficiency can be increased, so that in the future, Semcoglas can serve its customers with the best on-time delivery and highest product quality at fair prices.

An employee stands in front of a monitor and the A+W Production Terminal is displayed on it.

A+W Production Terminal on an insulated glass line in the Westerstede plant: all critical lite information is displayed online and the current processing step is booked online in the database – production is nearly paperless.

On the way to Industry 4.0
Semcoglas’s digitalization partner is the software company A+W, which has been working with the Semco Group for decades. By 2023, all 19 Semco locations will be equipped with the industry solutions A+W Business and A+W Production, including exciting new developments. For product configuration and order processing, Semco relies on online ordering with the A+W iQuote webshop since it speeds up commercial processes for the customer and Semco, eliminates time-consuming entry processes, and enables digital processing of order data via the EDI interface. With such intelligent solutions, Semcoglas will achieve a much higher degree of automation, still greater process stability in its commercial and production-technical areas, and increased efficiency due to the intelligent networking of the entire corporate group.

The future has begun
In early 2019, the project teams from Semcoglas and A+W met for initial workshops in order to set the project, called Momentum, in motion. Meanwhile, the new software has been rolled out successfully in several of the group’s plants and we are working full steam ahead on further
implementation. Some plants are still working with the preceding versions of the current A+W software; in others, older third-party software had to be replaced with the new systems. “But in no location,” explains Semcoglas Project Manager Thomas Graf, “were there severe problems with production after the changeover”.

The focus is on the software, but of course there is more. Software and system technology have to be networked to form highly functional production environments; data has to be transmitted to the machines quickly and reliably via intelligent interfaces. Corporate processes will be changed drastically, flows unified group-wide and made more efficient.

Paper and production folders are being replaced by scanners and info terminals. Processes such as internal orders, distribution of orders across the plants, and logistics planning will be revised so that the capacities within the entire Semco Group are used as well as possible. Therefore, with Momentum, customers will profit still more from the strength of Semco’s expert network.

Image of the production line for LAMI in Nordkorn.

LAMI production in Nordhorn: the site logistics of the Semcoglas Group enables supply of the insulated glass plants with safety glass without a lot of travel.

The Semcoglas community: when will it finally be our turn?
Especially pleasing is that Semcoglas employees are incorporated into the digitalization process, they recognize the benefits, and they are working actively to advance the project. You can see the benefits in the plants that have already been converted; there is no fear of new structures and ways of working. During the project implementation, knowledge was built up with “reference employees” at various plants. This knowledge was then made accessible to other plants in a goal-oriented manner; that is, the employees
were deployed flexibly at other locations. This way, Semcoglas benefits from significant synergies within the group and saves time and money.
An employee sits in the office at his PC and enters the order with A+W Business.

Order entry with A+W Business. Orders that are received here via the A+W iQuote
webshop are forwarded directly to production via the ERP system.

“Meanwhile,” says Michel Schüller, Managing Director for Corporate Development and IT, “the project teams from Semco and A+W have grown together into a team that works efficiently toward the goals it sets”. Schüller continues, “Thanks to our close relationship and A+W’s excellent performance, we feel we are well taken care of, even if things were a little rocky at the
start. But that’s probably the way things always go in a project of this size."

Completly digital
The Semcoglas management makes a clear distinction between the goals of process digitalization and the digital transformation of the corporate group, which includes the entire Semcoglas ecosystem and will make a significant contribution toward recognizing and fulfilling customer requests still earlier on quickly changing markets.

The biggest challenge, according to Michel Schüller, is people themselves. “Ways of thinking at the entire company,” says Schüller, “are becoming more digital, the relationship to customers and suppliers more transparent. This holistic approach will make our business partners stronger and secure the long-term success of Semcoglas
on the market”.

This also means that IT technology is anchored on the leadership level at the company and it helps shape the company’s entire orientation. The goal is a still better digital service culture, with which Semcoglas can set itself apart from its competitors and continue to grow successfully.

from left: Thomas Graf, Project Manager Semco; Norbert Gardemann, Project Manager A+W; Heiko Schuh, A+W Clarity Director Sales Central Europe; Marcus Lampen, IT Manager Semco.

The Momentum core team – from left: Thomas Graf, Project Manager Semco;
Norbert Gardemann, Project Manager A+W; Heiko Schuh, A+W Clarity Director
Sales Central Europe; Marcus Lampen, IT Manager Semco.



 Digital disptatch organization

A forklift driver sees a monitor in front of him, on which he can see which rack has to be loaded onto which truck and when.When an employee assembles a delivery in dispatch at the Westerstede plant, he doesn’t need lists or other papers – aside from the barcode label, paper is becoming an endangered species in production and dispatch at Semco. Each package that is ready to send is booked to a unique storage location on receipt in the intelligent high-bay warehouse with a simple reading of the barcode. This is done with the A+W Smart Companion app, which uses smart devices such as handy Zebra scanners instead of traditional industrial scanners and scans every rack into the production database. The dispatch information is made available to the plants via the A+W Production Terminal. Even in the forklift, the employee sees at a glance which rack has to be loaded when on which truck. Searching for lites and racks, as well as other non value-creating work in dispatch is now a thing of the past at Semco in Westerstede. The processes in dispatch are more efficient and faster, and on-time delivery is maximized.

Detail of an arm using a scanner to scan a Batrcode on a high rack.And what happens if something breaks? Broken and defective lites are scanned into the breakage pool with the A+W Smart Companion and remade with the highest priority. Usually it is possible to deliver the unit in question with the same delivery or at least with the following one.



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