---
title: Upping Your Digital Game to Win (in an era of Physical Distancing)
description: A+W iQuote is a game changer, especially as the world moves out of lock-down and into an accelerated 'digital' reality.
image: https://blog.a-w.com/hubfs/Schlotterer_iQuote_Detail_print.jpg
---

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- Upping Your Digital Game to Win (in an era of Physical Distancing)

# Upping Your Digital Game to Win (in an era of Physical Distancing)

 Published on 01 November 2019

The COVID-19 pandemic continues to plague the planet. Manufacturing organizations face new operational challenges because frontline staff can’t take their work to (the safety of) their homes; and potential customers are blocked from the market by social/physical distancing requirements. Manufacturing leaders need to adapt their approach to selling/supporting customers and protecting employees in order to recover business during these times of heightened uncertainty.

How can businesses of all sizes meet these new requirements? Software, more specifically ecommerce software! Ecommerce software, such as A+W iQuote for [glass](https://www.a-w.com/us/products/aw-clarity-add-ons/a-w-iquote) or [fenestration manufacturers](https://www.a-w.com/us/products/a-w-cantor/a-w-cantor-enterprise/a-w-iquote), allows you to jump start your business and navigate a new landscape as sales move online. With businesses running in slow motion, now could be the time to enhance your website and install ecommerce software.

Ecommerce software is the engine behind the scenes that manages a website’s online shop functionality by enabling companies to support customers and salespeople all while keeping everyone safe during the initial buying process. Through web-enabled access, ecommerce software makes it easy and more convenient for your customers to do business with you 24/7…on any device…from anywhere they choose.

WordPress, an online, open source website creation tool, reminds us that, if **“you don’t add value to people’s lives, selling online may not be as lucrative as you’d like.”** So, before starting or enhancing your ecommerce webpage, here are 5 thought-provoking questions to ask yourself:

1. What are the goals for your ecommerce webpage (e.g., products to sell, infrastructure, marketing, timeline, industry-specific or general software)?
2. How can ecommerce software replace/enhance a reduced sales staff?
3. How can virtual selling keep customers engaged, while equipping your business to thrive despite physical distancing?
4. How can an ecommerce solution add strategic value, have an enduring impact, and address the needs of customers?
5. What solutions are your competitors offering to their customers? What advantages do you have over them?

The COVID-19 pandemic has accelerated the adoption of technology (including software solutions) for both businesses and consumers. Adapting to the ‘new normal’ requires that your business adopt/embrace technology. I invite you to use this time to adopt new technology as you strive to move forward to something even better post COVID-19.

Please contact [Josh Rudd](mailto:josh.rudd@a-w.com?subject=Seeking%20More%20Information%20about%20A+W%20iQuote%20for%20Glass%20Manufacturers) or [Chris Kammer](mailto:chris.kammer@a-w.com?subject=Seeking%20More%20Information%20about%20A+W%20iQuote%20for%2Fenestration%20Manufacturers) to learn more about [A+W iQuote](https://www.a-w.com/us/products/aw-clarity-add-ons/a-w-iquote) for glass or fenestration manufacturing. We will share a brief, online demonstration of the software in action.

###### FOR FURTHER READING:

[Opportunities in 2020 and Beyond](http://a-w.com/us/news/news/details?tx_news_pi1%5Baction%5D=detail&tx_news_pi1%5Bcontroller%5D=News&tx_news_pi1%5Bnews%5D=343&cHash=b01a786c9e6a76493388ee5d1a957bfa)

[Investing During Difficult Times](https://www.a-w.com/us/news/news/details?tx_news_pi1%5Baction%5D=detail&tx_news_pi1%5Bcontroller%5D=News&tx_news_pi1%5Bnews%5D=384&cHash=89e043855b533eadc1ca8d22a6635261)

 

<https://www.a-w.com/us/products/aw-clarity-add-ons/a-w-iquote>

A+W iQuote for glass and fenestration manufacturers brings your ecommerce site into the future. Your customers can enter and manage quotes and orders 24/7 and view quotes/order status – even when they’re on the road.

<https://www.a-w.com/us/products/aw-clarity-add-ons/a-w-iquote>

### Functionality and Benefits

Browser-based product configuration

Online build and price calculation  
Data directly calculated and saved in A+W ERP  
Products, prices and discounts from your A+W ERP System  
Integrated authorization based on A+W ERP  
Paperwork done by ERP  
Interface for touch screen

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- [digital (3)](https://blog.a-w.com/us/tag/digital)
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- [GlassBuild 2025 (1)](https://blog.a-w.com/us/tag/glassbuild-2025)
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### Last posts

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    "streetAddress" : "Siemensstrasse 3"
  },
  "contactPoint" : [ {
    "@type" : "ContactPoint",
    "contactType" : "customer support",
    "telephone" : "+49 641 96620-0"
  } ],
  "email" : "info@a-w.com",
  "location" : {
    "@id" : "https://www.a-w.com/#place"
  },
  "logo" : {
    "@id" : "https://www.a-w.com/#logo",
    "@type" : "ImageObject",
    "caption" : "A+W Software GmbH",
    "contentUrl" : "https://a-w.com/wp-content/uploads/2023/08/400x200px_Logo_AW_210622-02.png",
    "height" : "200",
    "inLanguage" : "en-US",
    "url" : "https://a-w.com/wp-content/uploads/2023/08/400x200px_Logo_AW_210622-02.png",
    "width" : "400"
  },
  "name" : "A+W Software GmbH",
  "url" : "https://www.a-w.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.a-w.com/#website",
  "@type" : "WebSite",
  "alternateName" : "A+W",
  "inLanguage" : "en-US",
  "name" : "A+W Software GmbH",
  "publisher" : {
    "@id" : "https://www.a-w.com/#organization"
  },
  "url" : "https://www.a-w.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.a-w.com/aw-clarity/#webpage",
  "@type" : "WebPage",
  "dateModified" : "2025-08-15T14:38:08+02:00",
  "datePublished" : "2023-09-25T15:03:58+02:00",
  "inLanguage" : "en-US",
  "isPartOf" : {
    "@id" : "https://www.a-w.com/#website"
  },
  "name" : "A+W Clarity - Software for Glass",
  "url" : "https://www.a-w.com/aw-clarity/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.a-w.com/aw-clarity/#author",
  "@type" : "Person",
  "image" : {
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    "@type" : "ImageObject",
    "caption" : "Benjamin Hübner",
    "inLanguage" : "en-US",
    "url" : "https://secure.gravatar.com/avatar/3191be33c570d2c6c61d648857078b60a5d299ac44670cb68d86b6aec48269d4?s=96&amp;d=mm&amp;r=g"
  },
  "name" : "Benjamin Hübner",
  "sameAs" : [ "https://www.a-w.com/" ],
  "worksFor" : {
    "@id" : "https://www.a-w.com/#organization"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.a-w.com/aw-clarity/#richSnippet",
  "@type" : "Article",
  "author" : {
    "@id" : "https://www.a-w.com/aw-clarity/#author",
    "name" : "Benjamin Hübner"
  },
  "dateModified" : "2025-08-15T14:38:08+02:00",
  "datePublished" : "2023-09-25T15:03:58+02:00",
  "description" : "A+W Clarity offers custom-configured software solutions for the glass industry, enhancing optimization from order entry to efficient shipment logistics.",
  "headline" : "A+W Clarity - Software for Glass",
  "inLanguage" : "en-US",
  "isPartOf" : {
    "@id" : "https://www.a-w.com/aw-clarity/#webpage"
  },
  "keywords" : "A+W Clarity",
  "mainEntityOfPage" : {
    "@id" : "https://www.a-w.com/aw-clarity/#webpage"
  },
  "name" : "A+W Clarity - Software for Glass",
  "publisher" : {
    "@id" : "https://www.a-w.com/#organization"
  }
}
```